NEW HOLLAND

Brasilux Communication Visual was hired by New Holland to create luminous visual communication solutions for their units and dealerships. The project involved designing innovative and high-impact visual elements, such as illuminated signs and displays, to enhance the brand’s presence in the agricultural market while improving visibility and customer experience at the points of sale.

The Challenge
to be faced..

The biggest challenge was to create a visual communication solution that was not only aesthetically pleasing but also functional, durable, and able to withstand the external conditions faced by New Holland units, such as sun exposure and weather elements. It was essential to ensure that Brasilux’s products effectively communicated the strength and innovation of the brand while maintaining the quality and durability required by the industrial environment.

Result:

Brasilux delivered a complete and customized project with solutions that met all of New Holland’s needs. The illuminated signs and displays created a striking visual effect that highlighted the brand and provided a stronger and more consistent brand experience. The final result was robust and effective visual communication, which brought more visibility to New Holland units and reinforced its market image, increasing the brand’s recognition and credibility among its customers.