BYD

Brasilux Comunicação Visual was responsible for developing a customized luminous visual communication solution for BYD, one of the global leaders in the electric vehicle market. The project involved creating a series of displays, panels, and lighting elements, aimed at highlighting the brand’s presence in strategic locations within its facilities and at events. The objective was to reinforce BYD’s identity, promoting its image as an innovative and sustainable brand.

The Challenge
to be faced..

The main challenge was to create visual solutions that not only aligned with BYD’s modern and futuristic aesthetics but also conveyed the company’s core message of sustainability and innovation. Additionally, it was essential to ensure that the materials and lighting were durable and efficient, meeting both environmental and operational requirements of the brand, which is committed to sustainability across all its operations.

Result:

The project was a success, with the implementation of visual communication elements that captured the essence of BYD. The illuminated displays, panels, and other visual solutions created by Brasilux not only promoted the brand’s identity but also became a focal point at each event and installation. The use of cutting-edge technologies and sustainable materials allowed BYD to further distinguish itself as a brand aligned with responsible environmental practices, increasing its visibility and reinforcing its image in the market.